Posted May 04, 2013
There's no better time than now for noRep. What matters the most to us has been replaced with shady corporate promises in concrete jungles miles from surf. Which is really an appalling state of affairs...
Here's a simple noRep promise instead: fierce focus on people and product. Boardshorts. For surfers. Always created with passion and attention to the details that we were founded upon. Form-Fit-Function. From the first sketch to the last wave.
Our reality in 2013 is a promise unbroken. A clear purpose and values pure. We are activists still. Beholden to none. Flirtatious with all.