Activist - Jake Niiro

Jake's photography is featured on the noRep x Fisheye Hawaii boardshorts. Grab a pair before they run out!


Check out Jake's work:


Niiro Photography on Facebook


1. What’s your understanding of noRep?

My understanding of noRep is that they are a brand that represents more than just a clothing line, but a culture and a platform that spreads the importance of many different topics. I agree with everything that the company stands for, they represent a local clothing line that looks out for the environment and the community. There aren't many companies that have the same understandings that they do, and that is why I am so honored to be a part of a movement like this.

2. What are your goal/dreams when it comes to water photography?

In the beginning my water photography was a side hobby when I began with the first ever Gopro Camera. The feeling from water photography is like no other, it allows you to enjoy time in the ocean while doing some of your favorite things. The main reason I shoot photography is because I understand what people are doing in the water, and all I want to do is give them the chance to remember a moment for the rest of their lives. In the past years I have slowly progressed my photography taking classes and going to workshops, in the future I hope that my photography can become more than a hobby and side activity but a lifestyle and possibly a job. The chance to do something that I love for the rest of my life is something I would love to take advantage of. For now I'm just along for the ride.

3. What does Activism mean to you?

Activism represents more than just a word but an action and a way of living. Being an activist means to be involved in the community and fight and stand for what you believe in. Being an activist of a brand such as noRep is something I was looking forward to, sharing the same views and sharing an understanding of the community and a way of life.

4. What's the one thing you'd like to shoot?

As for my photography, I love to shoot anything. My passion for photography is so strong that I find enjoyment from anything even if it doesn't involve the ocean. In the future I have always wanted to shoot the beautiful yet dangerous Banzai Pipeline. It is such a popularly photographed wave but for good reason... the wave is heavy, dangerous, yet amazingly beautiful at the same time. The surfers and bodyboarders that go out there and surf that wave push the limits and I would love to be able to capture that moment.

5. Have you got any hidden gems? Any photo your are most proud of?

Over the years of constantly taking pictures I have collected multiple shots that I absolutely love because of the uniqueness and the pure beauty of the images. There haven't been any hidden shots that I have stashed away because whenever I get a good shot I always want to share it with my friends and with others to let them enjoy the art and the image too.

6. What pays the bills?

I currently am employed part time at Blue Hawaii Surf at Ala Moana a local surf shop. I have been working there for over a year and really enjoy it. Its not the best paying job however I enjoy where I work, the atmosphere is where I feel comfortable. I feel that working there allows me to share my knowledge of surfing and the ocean and also allows me to meet and learn more about the backgrounds of the surfing industry.

7. How do u see yourself in 10 years?

10 years is a really long time in the future, hopefully everything I am working for has worked out. I hope to have graduated from the business school at the University of Hawaii and also have furthered my photography and surfing career. I not only want to reach my own personal goals, but I want to have a further understanding of very important topics and be more actively involved in the community. But like I said 10 years is a very long time in the future, and I'm just hoping to go with the flow and see where life takes me. I enjoy living in the moment and am curious to see what live gives me.

8. What's the 1st thought when you wake up in the morning - Today I Shoot, Surf or Bodyboard?

When I wake up in the morning I don't usually think about what I want to do unless I know for sure how the conditions are. I usually pack everything in my car and when I arrive at a certain spot especially sandys that is such a versatile spot that offers a place to surf, bodyboard, and shoot that is when I make the decision based on the conditions. I always try to fit as many things as I can into a session, and I always aim to be as versatile as I can. I feel that trying to be versatile just shows my love for the ocean, no matter what it is I'm doing, as long as I'm having fun.